onsdag 6 februari 2013

Losing the name

I found this article, yet again in Swedish, about how Apple loses their right to the name "iPhone" in Brazil. This because a local company registered the name "iPhone" in 2000, several years before Apple came out with the first iPhone. The Brazilian company did not come out with a Smartphone (Android based) till December last year.
What does this really do to the brand name "iPhone" (Apple) in Brazil?

http://www.prisjakt.nu/pryl/ovrigt/3329_apple_foerlorar_raetten_till_namnet_iphone&%23xtor=AD-500-[prisjakt_pryl]-[prylar]-[mittspalt]-[aftonbladet]-[]-[]

1 kommentar:

  1. Makes one wonder what Apple will do to counter the issue. My suspicion is that the company holding the rights to the iphone name want a big settlement. I can't believe they have any use for the name themselves...

    SvaraRadera